Keywords such as wedding photographer nottingham, wedding photographers and Wedding Photography prices have become a race, so hitting position one on google has now become a competitive requirement in order for many business' to survive. Google now uses "algorhythms" to decide which site benefits and "deserves" the number one position for certain keywords. You have organic positioning with those sites that have 'earned' their place over time and sponsered links in pink where people 'pay per click'. Once their click account has expired they fall back to their natural position. In todays climate the budget for weddings has to be kept realistic and so "cheap wedding photographer" has become a favourite amongst many. Cheap Wedding Photographer currently is kept by Lewis Romane Photography and prices starting from £300 for a "shoot and burn" option has become increasingly popular.
Very few listings have a picture next to the result and without wishing to fry anyones brain - google now allows the use of 'author tags' to achieve this which involves a basic understanding of HTML and a bit of script to paste into the website. Lewis Romane is confident that this will attract more visitors to his site from the page. If you are selling a photography service, you have to display a picture!